![]() To make it a bit simpler, search engine optimization means taking a piece of online content and optimizing it so search engines like Google show it towards the top of the page when someone searches for something. The key difference between SEO and paid advertising is that SEO involves “organic” ranking, which means you don’t pay to be in that space. SEO is the process of taking steps to help a website or piece of content rank higher on Google. SEO stands for search engine optimization. Linking websites must be quality websites, for example, a link from the BBC is worth much more than a link from a small organisation.Do you want to learn everything about SEO? Before I teach you how it works and how to do it, let’s first go over the definition of SEO, and then we will dive into how SEO works. If UWTSD has one hundred external links pointing to its page on postgraduate study and another institution has only ten, UWTSD will be ranked much more highly. They assume that if third parties are linking to a Website they must contain something of value. Google (and other search engines) rank web pages higher when they have more external links pointing to them. Using meaningful words for your section/page and media-file names will also improve page rankings, eg use 'undergraduate' rather than an abbreviations such as 'ugrad' or ‘ug’. Meaningful links, eg 'Swansea Open Day' rather than 'University Open Day'.Body content, particularly within the first paragraph.Use keywords as much as possible within the following elements on the web page: For example, on a page about an open day in Swansea, 'Swansea' and 'Open Day' would both are important keywords. Use keywordsĬontent should include frequently searched keywords or phrases.Ĭhoose keywords that most accurately reflect your web page's content. You are encouraged to double check Meta descriptions when editing pages either edit, complete, or enter something in the field. The description should be between 150-160 characters and should contain compelling content which is related to the page that a searcher will want to click. Meta descriptions provide explanations of the contents of a web page and are commonly used on search engine result pages (SERPs) to display preview snippets for a given page.Īlthough Google no longer considers Meta descriptions when ranking pages they are important in gaining visitors from SERPs. You will need to manually enter the other headings. This heading should only be entered once on a page. This is taken from the section name in the CMS. The UWTSD Website automatically generates the heading (See below). Level 5 and 6 are rarely used and are the least important. Level 1 is the most important heading on a page and it is the first thing that a search engine will crawl. In HTML there are six levels of headings. The following elements should be used when editing pages: ![]() The way a web page is structured determines how search engines index the page. How to improve your website's SEO Improve the structure of your page Websites that are well-structured, accessible and use valid HTML are ranked higher in search results. To do this, search engine software analyses web page content to determine how it should be indexed (for example, words are extracted from the page titles, headings and body content) in relation to likely search terms. Search engines aim to provide users with a list of links to web pages that contain content relevant to the users' search terms. Search engine optimisation (SEO) is the process of improving the visibility of a website or a web page in search engines. ![]()
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